Big News: Zdarko Photography is Now a GEBOR Affiliate!
Hey there, Erie!
I'm thrilled (okay, maybe more like ridiculously excited) to announce that Zdarko Photography is now officially an affiliate member of the Greater Erie Board of Realtors (GEBOR)!
This has been in the works for a bit, and now that it's official, I wanted to share what this means for our incredible Erie real estate community: and how we can work together to make your brand absolutely shine.
What Does This Actually Mean?
Great question! Becoming a GEBOR affiliate means I'm committed to supporting Erie's real estate professionals with specialized photography services that go way beyond the standard "grip and grin" headshot. (Though I do those too, and they're pretty fantastic.)
This partnership solidifies what I've been doing organically for years: working with realtors, brokers, and real estate teams to create high-impact visual content that helps you stand out in one of the most competitive markets out there.
Whether you're a seasoned veteran with decades of closings under your belt or you just passed your licensing exam last month, you deserve imagery that shows clients exactly who you are and why they should trust you with the biggest transaction of their lives.
Why Professional Photography Matters in Real Estate
Let's be real for a second: your photo is often the first impression a potential client has of you.
They're scrolling through Zillow or browsing your agency's website, and boom: there's your face. That single image needs to communicate professionalism, approachability, confidence, and trustworthiness all at once. No pressure, right?
The difference between a quick iPhone selfie and a professional branding portrait isn't just about looking polished (though that's definitely part of it). It's about creating an authentic connection before you even shake hands.
When done right, your headshot should make people think: "This is someone I want to work with. This is someone who gets it."
And here's the thing: real estate is deeply personal. You're helping people find their home, their sanctuary, the place where they'll raise kids or retire or start fresh. That emotional weight requires a visual representation that feels genuine, warm, and human.
What I'm Bringing to the Table
So what exactly can Zdarko Photography do for Erie realtors? I'm glad you asked!
Professional Headshots That Actually Look Like You
Nobody wants a headshot that looks like it was taken in 2003 or makes them look like a completely different person. I specialize in natural, approachable portraits that capture your personality while maintaining that professional edge. You'll look like the best version of yourself: not like a stranger wearing your face.
Full Branding Sessions
Headshots are great, but what if you need more? Think lifestyle shots for your website, candid images that show you in action (touring properties, meeting with clients, working at your desk), or even team photos that showcase your brokerage's culture.
A complete branding session gives you a library of images you can use across all your marketing platforms: website, social media, business cards, yard signs, email signatures, you name it.
On-Location Flexibility
Sometimes the magic happens in the studio. Sometimes it happens at a coffee shop in Northeast, PA. (More on that in a second.)
I'm all about meeting you where you are, literally. Whether you want to shoot at your office, a favorite local spot, or even at a property you're listing, we can make it happen. This flexibility means your images can authentically reflect your market and your style.
Property-Related Portraits
Here's something unique: portraits that connect you with the spaces you sell. Instead of just standing in front of a blank wall, imagine being photographed in a beautifully staged living room, on a stunning front porch, or in a neighborhood you specialize in.
These kinds of images tell a story. They say, "I know this market. I live and breathe this community. I can help you find your place here."
Fresh Off the Shoot: Northeast, PA Realtor Session
Speaking of on-location shoots, I just wrapped up a fantastic Northeast, PA branding shoot, and sneak peeks from that specific session are coming soon! I am so excited to share these authentic moments with you.
We hit up a local coffee shop (because where else are realtors practically living between showings, am I right?), and captured some incredibly authentic moments. Coffee in hand, natural light streaming in, that perfect blend of professional and approachable.
This is exactly the kind of content that performs like crazy on social media and makes your website feel alive. It's not stiff. It's not boring. It's you, doing what you do, captured in a way that makes people want to work with you.
We also got some outdoor shots that showcase the Northeast community itself: because local knowledge is your superpower, and your marketing should reflect that.
Why Erie Realtors Deserve Better
Erie is a unique market. We're not Pittsburgh. We're not Cleveland. We're our own thing, with our own vibe, our own neighborhoods, our own opportunities and challenges.
You need imagery that reflects that specificity. Cookie-cutter corporate headshots don't cut it here. Erie clients want to work with someone who gets Erie: who knows the difference between a Millcreek ranch and a downtown Victorian, who can talk about the peninsula like a local, who actually lives here and loves it.
That's why I'm so pumped about this GEBOR affiliation. It's not just about taking pretty pictures (though, let's be honest, they are pretty great). It's about supporting the real estate community that makes our region thrive.
More Than Just Photos: Giving Back with GEBOR
For the last two years, I’ve had the honor of being the photographer for the GEBOR Golf Outing at Mound Grove Golf Course—and it’s honestly one of my favorite events to cover.
GEBOR donates the proceeds to a local benefactor, and I love that the day is about more than just a round of golf. (Last year’s recipient was the Erie Homeless Shelter.)
And yes—one of the wildest moments I’ve captured out there was a hole-in-one. Being ready for that split-second is exactly why event photography is such a rush.
Let's Talk About Your Brand
Here's the bottom line: if your current photos don't make you feel like a million bucks, they're probably not making your potential clients feel confident about hiring you either.
And I get it: getting your photo taken can feel awkward. You might hate being in front of the camera. You might not know what to wear or where to look or what to do with your hands.
That's literally my job to figure out. You just show up and be yourself. I'll handle the rest.
Whether you need a quick headshot refresh before the spring market heats up, a full branding overhaul, or something totally custom, I'm here for it. As an official GEBOR affiliate, I'm committed to making sure Erie's real estate professionals have access to top-tier visual content that helps you close more deals and build stronger client relationships.
Want to chat about what a session might look like for you? Have questions about pricing, locations, or what to wear? Wondering if we can incorporate your favorite local spots or even your listing properties?
Let's make it happen. Reach out through my website or drop me a line directly. I'd love to hear your vision and figure out how we can bring it to life.
Because at the end of the day, this isn't just about photography. It's about helping Erie realtors show up as their best, most authentic selves: so they can do what they do best: help families find home.
Let's create something amazing together!
Chris
Zdarko Photography
Proudly serving Erie's real estate community as a GEBOR affiliate
