More Than Jewelry: Capturing Connection & Good Vibes with Calm Creations

 
Personal Branding Session for Calm Creations in Erie, PA.

Image Credit: Zdarko Photography

Meet Erica

The awesome individual behind Calm Creations, Permanent Jewelry in Erie, PA. Not only is she so personable and fun, but she genuinely cares for her clients and customers.

In her suite, you won’t just find all the tools necessary to create or repair your beautiful jewelry, but you will be met with welcoming vibes, surrounded by Legos, laughter, and a fun and engaging conversation with someone that cares about you.

She’s not only a boss lady, but she takes the time to care, understand, and be able to put together your perfect piece (or the perfect piece for a loved one, hint hint)

Within moments of talking to her, I learned that her commitment to customer service, and especially quality- is absolutely top-notch.

And guys - Permanent Jewelry isn’t just for the ladies, either!

 
 
Personal Branding Session for Calm Creations in Erie, PA.

More Than Just a Chain

"Good Vibes Only" isn't just a neon sign on her wall; it’s the foundation of her entire brand. During our planning call, Erica shared the meaning behind her logo, the Lotus flower.

It represents the idea that beautiful things can bloom even from the mud and darkness.

As a licensed trauma therapist, Erica brings that same philosophy to Calm Creations. She isn’t just welding jewelry; she is creating a symbol of self-worth, growth, and connection.

Calm Creations is where you go to get a customized piece of art from someone who genuinely cares about the story behind it… Whether that’s a memorial piece, a friendship bracelet, or just a treat for yourself because you deserve it.

 
Personal Branding Session for Calm Creations in Erie, PA.

Image Credit: Zdarko Photography

Erica’s Photoshoot

Let’s be honest about winter in Erie. It usually involves a very specific walk across a parking lot. You know the one. It is that terrifying "penguin waddle" where you try to look cool while praying you don’t slip on hidden ice. Now imagine doing that walk while clutching thousands of dollars of camera gear.

That was my arrival at My Salon Suites on 26th Street. I was doing my best to stay upright to meet with Erica Boncella, the owner of Calm Creations.

I made it inside safely (and gracefully… I’m sure) to find Erica getting her makeup done by Erin Simons of Bubbs Beauty. The vibe started off calm and professional. Erica was focused. She was working on a stunning custom silver bracelet with paw prints and birthstones. watching her work with such precision was impressive. She even let me capture a few shots of her looking through her magnifier, showing off that intense eye for detail that makes her permanent jewelry so secure.

 
Personal Branding Session for Calm Creations in Erie, PA.

Image Credit: Zdarko Photography

But then the door opened and the energy shifted.

In walked Heather Carbonelli-Hill, owner of Knot Just Hair and Erica’s best friend.

We had originally planned to head out to a local coffee shop for the second half of the session. We wanted that lifestyle aesthetic with the window light and the latte art. But as soon as Heather and Erica started joking around, I knew we weren’t going anywhere.

 

The sun was going down outside but the energy inside the suite was skyrocketing. The nervousness vanished. It was replaced by genuine laughter and the kind of "Boss Lady" confidence you only get when your hype woman is in the room.

We pivoted. We scrapped the travel plans and leaned into the reality of the moment. We captured Erica in her element, surrounded by her pink tool chest, her "Good Vibes Only" neon sign, and the community she loves. It wasn't just about the jewelry anymore. It was about the experience of sitting in her chair.

 

When you book with Calm Creations, you aren't just getting a chain welded onto your wrist.

  • You are getting a connection.

  • You are getting a customized piece of art from someone who genuinely cares about the story behind it.

Whether you are looking for a meaningful gift for yourself or a permanent reminder of a bond with a loved one, Erica is the artist you want to see.

 

Erica Brings the Good Vibes to You

You don't have to come to the salon to experience the magic. Erica is available for private parties, girls' nights, and wedding receptions. She brings the full experience with her, including goody bags for every guest filled with care cloths, affirmation cards, and sweet treats.

For brides, she offers tiered packages that can include champagne and chocolates to really elevate the celebration. Plus, if you host a party, you receive a free bracelet. It is the perfect way to add a unique, permanent memory to your next gathering!

 

Erica at Calm Creations had this to say about her experience:

“Working with Chris Zdarko Photography (for the second time :) ) was an absolute stress free non stop laughing from start to finish! I’ve never felt more seen, supported, or beautifully captured in photos. Chris took the time to understand my brand, my personality, and the message I wanted to convey and brought all of it to life effortlessly. Chris also offered without any hesitation to take branding photos of Heather Carbonelli-Hill, Owner of Knot Just Hair. Every nerve we had for the photo shoot quickly left and we were back too our fun spirited self.
On shoot day, Chris's energy was calming, encouraging, and genuinely fun. He gave right amount of direction while still taking photos of us as well as myself, we’ll just being us. The photos are stunning shows realism , professional, and full on of personality. I finally feel like my brand has visuals that truly represent who I am.
If you’re looking for someone who is talented, thoughtful, and truly invested in your vision, look no further. I couldn’t be happier with the final results, and I’m already planning my next shoot with him. Truly a five-star experience from beginning to end!”

 

The Power of Branding Photography

This branding shoot was more than just capturing beautiful images; it was about empowering Erica to tell her unique story.

During our photoshoot, we captured the essence of the woman behind the soldering iron: the inner-kid with her Legos, the warm and inviting atmosphere, and the dedication of her expertise. We aimed to showcase Erica's commitment to providing a truly exceptional client experience.

 

Check out some of my favorites from the session below!

 

Ready to get zapped? Be sure to follow Erica on Instagram at @calm_creations34 to see her latest chains and pop-up locations!

Contact Calm Creations Here & Follow along!

Facebook - Calm Creations

Instagram - @calm_creations34

Website - Calm Creations Permanent Jewelry

 

Conclusion

I hope you enjoyed this glimpse into the world of Calm Creations of Erie in the My Salon Suites. Remember to support your local businesses and treat yourself (or a loved one) to some custom jewelry!


Want to learn more about our Personal Brand Services?

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WANT TO CAPTURE THE MAGIC OF YOUR OWN BRAND?

FOLLOW ME ON IG. @zdarkophotography

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